Brand Identity
Jeffrey Williamson Design
Inspired by the human form and the intensity of athletic performance, John Huet has devoted his career to photographing individuals who compete at all levels of sport. Through his photography, he captures the intensity and power of the athlete, while also revealing the vulnerability of the competitor. John is an icon, and so is his name. The design of his logo reflects that. The transparency in the letters of his name, is revealing not overpowering. The HUE (attribute of colors), changes with each image, or color, it is placed over.
